Mundie Moms

Saturday, July 14, 2012

Clockwork Princess: Pre-Orders Now Available


Aren't you guys loving all these CP and TMI posts!?! I am! I can't wait till March 19th, 2013 when Clockwork Princess if FINALLY released! If you're as anxious as I am, you can now pre-order this 496 page book from both Amazon and Barnes & Noble. That's right, 496 pages! This makes it the biggest of all of Cassie's TMI and ID books to date. I'm not definitely not complaining over that. I love Cassie's long books, and that just means I have that much more time to spend with Will, Jem and Tessa. Don't get too stuck on that number... since the book is stilling undergoing edits that page number may change slightly. I'm seriously hoping it goes up more.... *crosses fingers* lol

If you're needing some Clockwork Princess teasers to read in the mean time, check out ALL the teasers HERE.

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The Cover Reveal:
TMI fans rocked the cover reveal this past week! We tweeted #ClockworkPrincess over 30,000 (trending it at #2 WORLDWIDE), in order for Cassie to post the reveal. Between the time I first posted the cover reveal (which wasn't long after Cassie revealed it) and that evening the number of tweets grew from 30,000 to over 100,000 by 7 pm. Cassie's fan seriously are amazing!! Not only did Simon & Schuster take notice of that, but Publisher's Weekly did as well. 

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Publisher's Weekly even picked up on the Clockwork Princess cover reveal event and had this to say:

The cover of the March 2013 novel from Margaret K. McElderry Books, which has a million-copy first printing, was posted on the series’ Web site at 3:00 p.m. EDT on July 10, but it was hidden behind an ethereal veil that only tweeting readers could remove. For every tweet sent that included the hashtag#ClockworkPrincess, the veil was diminished, revealing the cover one shred at a time.

It didn’t take long for fans to complete the task. Immediately after the veiled cover appeared online, the publisher began the reveal challenge, which was announced through Clare’s Twitter, Tumblr, and Facebook channels. Tweets began to pour in instantly, and within two hours, fans had generated 30,000 tweets, the cover appeared in full view on the Web site, and #ClockworkPrincess was trending worldwide on Twitter. S&Sposted a video on YouTube chronicling the progression of the gradual cover reveal.

About the cover:
The cover reveal was masterminded by Matt Pantoliano, senior digital marketing manager of S&S’s Books for Young Readers. Noting that, to his knowledge, this reader-driven reveal is a first for book publishing, he explains that the promotion was somewhat inspired by the reveal procedure of a poster for a Batman movie several years ago. “It’s been in the back of my head for a while as a cool thing to do,” he says. “Cassie has a big following on Twitter, so we knew she’d be the right author to do this kind of reveal for.” And with 12 million copies of Clare’s Mortal Instruments and Infernal Devices novels in print, the author certainly has a sizable and widespread fan base.

You can read the entire article here.

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