Mundie Moms

Wednesday, August 21, 2013

Shadowhunters! Why You Need to See 'City of Bones' Opening Weekend

So you are telling yourself that you will wait and see it next week. You are telling yourself that it can wait. It can't. It's August 21st and The Mortal Instruments: City of Bones is out in most places. Shadowhunters! It's time to rise up and show the world that this is a fandom worth fighting for.

Most people don't realize this, but opening weekend is the most important weekend to go and see a movie. It's the weekend that can make or break a movie, including any possibility of a sequel. Opening weekend has to go well in order to ensure the franchise. I don't know about you, but I want Seeley Court and I want Will and Jem in Infernal Devices. I want more Jace. And I assure you nothing is set in stone until camera's start rolling. And what makes cameras role on sequels - a great opening weekend.
It could very well be a great movie, one that you’re interested in seeing, but since you didn’t go on the opening weekend, it will not only be pulled from the screens early, it also tells the film industry that people weren’t interested in that type of film and they won’t be making any more like it. 
As a film goer, you have a lot more power than you might think. Big studios will make movies according to what makes money. So if you want a certain type of film to be made, you have to take a stand and put your money toward the box office sales in the first weekend.
We are asking you to tell your family, your friends - whether or not they have read the books - to see the movie this weekend. Spread the word. Show the world that we, fans of The Mortal Instruments, are a force to be reckoned with. See the movie. See it twice. Hell, see it four or five times.

It's also time to show your Shadowhunter pride. TMI Source, Mundie Moms, and Fangirlish are teaming up to spread the word. Fan sites around the world will be at your disposal. Tweet us, show us your runes, your outfits, your ticketstubs - we want to see it all. Tweet us  - MundieMoms (@mundiemoms), Fangirlish (@fangirlishness), and TMI Source (@tmi_source) your pictures. We'll be compiling them all. Tweet us your reactions to the movie using #tmimoviereaction hashtag.

Happy Release Day! We are thrilled that you have allowed us to be part of this journey with you, and don't hesitate to tell us what you think of City of Bones, what you want for City of Ashes. We are here to listen. We are here to deliver your words.

We are proud to be a part of this fandom and so glad that you are a part of it too!


  1. I loved it!! I went to the midnight showing and I want to go see it again right now!!! Such a fabulous cast. The book totally came to life for me watching it on the big screen!!

  2. Such a good movie! I had fun at the midnight premiere, but I'm sooo tired right now...

  3. I'll have to try again on Thursday. I went to the midnight showing last night and they had technical issues and had to cancel :o/. But now I'll have to see it more than once!

  4. I'm going tomorrow with my BFF and then again this weekend with our girls.I try tell everyone I talk to,even the cashiers at the store.Its killing me to have to wait to see it tomorrow!I'm totally obsessed,I've read the series again this week and watch every trailer or video I could find multiple times.