Mundie Moms

Tuesday, May 16, 2017

OUT TODAY! New YA Releases for 5/16/17 #YALit

Did you see all the awesome books that were released today? I know this post is up way later than normal. I moved this weekend, and haven't had a chance to sit down and catch up on posts and emails much. I couldn't let this day end without a OUT TODAY post, because a TON of awesome books were released to. Some of which I'll be posting reviews for soon. 

Check out these new YA titles, out on bookstore shelves TODAY!

Which new releases are you planning on picking up?

LORD OF SHADOWS - U.K. Promotions #Shadowhunters #LordofShadows #MundaneMonday

Happy belated Mundane Monday! Today's post is for all of our UK Shadowhunters who have been patiently waiting to hear about any promotions for Lord of Shadows. There IS! Thank  you to Simon & Schuster UK, I've got some exciting to news to share, via their press release. Check it out below.

S&S announces promotions for Lord of Shadows by Cassandra Clare

15th May 2017, London – Simon & Schuster Children’s Books UK shares news of the promotional campaign for Lord of Shadows, book two in Cassandra’s Clare’s bestselling Dark Artifices trilogy, part of the Shadowhunters sequence.

S&S UK will be working with leading brands to raise awareness of the book amongst young people. The brands include Bubbleology, Timex, Mi-Pac and more, with Waterstones being the tagged bookseller.

One central competition will be promoted across all supporting brands giving maximum exposure and targeted messaging. The main prize is to win ‘a Spa Break for you and three friends PLUS a Mi-Pac rucksack, Bubbleology Black Card, a Timex Watch and 1 of 10 Cassie Clare goody bags.'

Fruit-flavoured tea company, Bubbleology, will be hosting competition POS in their 11 key sites in the UK (including concessions in Topshops) plus theming a drink the ’Shadow Taro’. Made with taro (an Asian vegetable), the ‘Shadow Taro’ milk tea will be a light purple colour.

The UK’s top backpack company Mi-Pac, will be promoting the main competition on social media plus Mi-Pac are partnering up on S&S UK’s outdoor advertising campaign, which will see 6-sheet posters sited in schools and colleges around the UK.

Timex watches are celebrating the release by hosting in-store POS with the tagline ‘Step out of the Shadows’ in over 100 sites, mostly independents and jewellers in prime high streets and shopping centres. The POS design will promote Lord of Shadows and different ranges of Timex watches, including their top selling Indiglo range of night-light watches and the bloggers favourite The Weekender.

Shadowhunters competitions will also run on social media with Young Person’s Railcard and gifting company PrezzyBox.

As S&S UK’s Marketing and Publicity Director Elisa Offord explains, the partnerships have been strategically set up: “We know there is a massive readership for Cassie’s books in the UK, that’s why Lady Midnight went straight to the top of the charts when it published last year. For Lord of Shadows we want appeal to existing fans but we also want to proactively seek out new readers – working with a select group of leading brands for young people is an exciting way to share the wonder and magic of Cassie’s books with a new audience. I can’t wait to try the Shadow Taro Bubble tea!”

S&S UK have brokered the partnerships via Play7, a Sussex-based entertainment promotions and brand partnership agency. The Lord of Shadows competition page is:

Lord of Shadows will publish globally on 23rd May 2017. Season three of the Shadowhunters TV series has just been commissioned for Freeform in the US and on Netflix in the UK:


Cassandra Clare is the author of the #1 New York Times and USA TODAY bestselling Lady Midnight, as well as the internationally bestselling Mortal Instruments series and Infernal Devices trilogy. She is the coauthor of The Bane Chronicles with Sarah Rees Brennan and Maureen Johnson and Tales from the Shadowhunter Academy with Sarah Rees Brennan, Maureen Johnson, and Robin Wasserman, as well as The Shadowhunter’s Codex, which she cowrote with her husband, Joshua Lewis.

Her books have more than 50 million copies in print worldwide and have been translated into more than thirty-five languages, a feature film, and a TV show, Shadowhunters, currently airing on Freeform and Netflix.

Cassandra lives in western Massachusetts. Visit her at Learn more about the world of the Shadowhunters at

About Simon and Schuster UK

Simon & Schuster UK Children’s Publishing was founded in 1998. Since then it has published numerous popular and bestselling titles and series, including The Spiderwick Chronicles by Tony DiTerlizzi & Holly Black, work by multi-award winning author Sophie McKenzie, The Great Hamster Massacre by Katie Davies (winner of The Waterstone’s Children’s Book Prize 2010), Andy Mulligan’s Ribblestrop series (winner of the Guardian Children’s Fiction Prize 2011), the Thirteen Treasures sequence by Michelle Harrison, bestselling paranormal romance Hush Hush and its sequels by Becca Fitzpatrick, and works by LJ Smith. Stars on the picture book and licensed character list include Aliens Love Underpants by Claire Freedman and Ben Cort, Olivia by Ian Falconer, pre-school sensations Mike the Knight and The Octonauts, Sue Hendra’s Barry the Fish with Fingers, and Anna Kemp and Sara Ogilvie’s award-winning Dogs Don’t do Ballet. New additions to the children’s list for 2012 include international bestselling author Philippa Gregory with her YA series Order of Darkness, and Darren Shan, with his 12-book series Zom-B. Simon & Schuster was highly commended in the Bookseller Industry Awards 2011, Children’s Publisher of the Year category, and was shortlisted in the same category in the 2012 awards.

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and non-fiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at

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Only one more week until the release of LORD OF SHADOWS!!

** Images and press release shared with permission from S&S UK.